Business Intelligence: 5 Ways to use Business Intelligence Solutions to Grow Your Business


In the era of modern information, many companies find a real asset in their historical data. Business leaders use business intelligence tools to scan their company’s historical data for patterns, relationships between actions and efforts, as well as measurable business results, such as revenue and workflow efficiency.

Business intelligence is a collection of intensive analysis methods that collect and analyze data to find meaningful patterns. These templates can be used to restructure a business or to predict the future.

Here are five things you can do with business intelligence solutions to grow your business.

  1. Evaluate your business

To move toward any goal, you first need to know where you are. The BI software can collect data from multiple sources, as you have indicated. After compiling the invoice data, packing lists, online sales and any other place you can imagine, the software will start reporting the data trends. You can see things like sales conversion rates and the current performance of your ad.

  1. Measure the profitability of new products, suppliers, employees and customers.

The great advantage of using these tools is that they help you predict and compare the return on investment in a business decision. For example, suppose you are running a query in the BI software regarding the cost and profitability of investing in a partnership with a particular provider. This information can help you decide if you want to stay with your current provider or ask them to do so. BI tools are an excellent way to compare ROI in various marketing environments and advertising messages when used in this way.

  1. Evaluate the risk and identify areas for improvement.

This software gives you the opportunity to reduce the risk. One of the most useful information that a BI software package can provide is the relative profitability of each business segment. Therefore, if the provider goes bankrupt, or if a large client takes over your business elsewhere, it can reduce the associated risk. You can plan losses like these, given the demand for your products or services.

For example, a company that produces environmental products for the government recently introduced a BI system. In light of the new legislation, the company will have to close a specific product line. Using business intelligence tools, they were able to quantify the exact numerical impact that the change will have on the business and respond accordingly.

  1. Forecast for the future.

The most popular use of business intelligence is to predict future events, such as customer behavior, demand and inventory levels. By controlling your business and collecting data on these types of events, you can use regression to see what you can expect in the future. This information is invaluable in helping you plan your next steps or take effective measures to achieve your goals.

  1. BI stimulates business to action

Business Intelligence describes the most effective actions that you and your business partners can take to move forward. Now that you have identified the risk, identified the appropriate return on investment for various areas of activity and anticipated future trends, you can implement a solution that combines each factor. Without business intelligence, people can be unaware of the status of most of these business aspects.

In conclusion

With a business intelligence solution, you can no longer sit down, fortunately without realizing it, while your business is moving forward simply by making “best guess” decisions. Business analysis provides you with reliable and effective actions you can take to obtain measurable results.