5 ways to improve your website navigation

Many times, directing visitors to a website is given a lot of focus, yet getting those visitors to stay longer than a few seconds or to subsequently return barely gets a second thought. If visitors don’t stay, it will not be possible to convert them into buyers, followers or subscribers.

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Here is a look at five ways you can get visitors to stay longer on your website.

Improve your load time

It can be very frustrating to users when they have to wait a long time for a website to load. The longer the load time, the more visitors will be likely exit your website.

This may be improved by choosing a good host, an appropriate hosting package for the expected content requirement, resizing images, and where possible, hosting video and audio media on reliable external sources.

Good navigation

Navigation should be correct, organised, and free from spelling errors, and all links should work correctly. In-text anchor links to external websites should not steer visitors away from your page.

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Landing page

Ensure that that your home, landing and interior pages are uncluttered. Companies offering professional web design and development in London such as https://www.redsnapper.net can help you create an aesthetically pleasing and organised website. When users access your website through keywords, the corresponding page content should match the keywords used to access your website. Avoid using irrelevant “click baits” as visitors will likely think your site is untrustworthy and may not stay or revisit.

Produce good content

The old saying that content is king is still a very true statement. You must know your target market and produce the kind of content that they are looking for. If there are possible follow-ups to any particular story or interest, be sure to write follow-up articles. Give people a reason not only to stay longer on your site but to also come back for more.

Good content also involves good writing. If writing isn’t your strength, pay for professionally created content.

Extras

You might also want to consider adding extras to your websites that your users might find interesting, such as daily thoughts, polls, quizzes, surveys, and bulletin boards. If you do opt to take this route, make sure your choices are in keeping with the content and overall feel of your website.

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